In the KSL article, there's some people who are upset about having a special line of Legos for girls, but I don't see the problem. If this introduces girls to Legos and the fun of building, then Lego should go for it. I can imagine my girls getting the sets, then getting into the regular Legos for added pieces.
I think I may have found one of my daughter's birthday presents:
or maybe this set: